CLIENT

CUKERIN D.O.O.

BRAND

SWEET BAT WINGS

TYPE

BRANDING, PACKAGING, VISUAL & VERBAL COMMUNICATION

The packaging design for Sweet Bat Wings is part of a project focused on creating original and innovative souvenirs for the city of Rijeka. As the first product in a new line, Sweet Bat Wings aims to introduce users to one of Rijeka’s many intriguing historical details — the city’s shortest and narrowest street, affectionately nicknamed “Bat Street.”

This charming, stone-paved, and somewhat mystical alley dates back to the politically turbulent year of 1867. During that time, advocates for greater autonomy of Rijeka following its annexation to Hungary would gather in this narrow, shadowy street. As a result, their political opponents mockingly called them “i pipistrelli,” the Italian word for bats.

The packaging design of the bat-shaped cookies reflects this historical background through its very shape — a pyramidal structure, with each side revealing different content. The illustration complements and clarifies the core concept. The box presents this intriguing historical footnote about the city in two languages, accompanied by a stylized bat drawing highlighting its distinctive upside-down perspective.

The unique design and packaging illustration encourage users to explore a different side of Rijeka — one that goes beyond the usual tourist attractions and engages with hidden details and points of interest, often unknown even to Rijeka’s own residents.

The theme of this souvenir inspired the creation of a triangular, pyramidal packaging shape that brings the bat illustration to life—not only through its charming design but also through its intended use. This small box is designed to hang from the ceiling, mimicking the natural position of bats.

Unlike typical products meant for shelf display, this packaging is intended to be suspended from the ceiling or other elevated supports, creating an effect reminiscent of bats hanging in caves. This concept was showcased during Halloween at a cookie shop, where rows of Sweet Bat Wings boxes hung from the ceiling, simulating a bat cave and attracting customers.