CLIENT
UDRUGA MALI SVIJET
BRAND
MALI SVIJET
TYPE
VISUAL IDENTITY, VISUAL AND VERBAL COMMUNICATION
Mali Svijet (Small world) is an association dedicated to creating a nurturing and dynamic environment for preschool children, blending learning, play, and recreation into meaningful everyday experiences. Its diverse activities are thoughtfully designed to engage this specific age group through interactive and age-appropriate programs. The association offers a wide range of services, including creative playrooms and workshops, birthday celebrations, early childhood education programs, as well as recreational activities for pregnant women, mothers, and babies. Every initiative is rooted in the belief that early development flourishes best through joy, connection, and creativity.
The Association’s diverse areas of activity are reflected in the
visual identity design, which captures its versatility and segmented
approach. The creative concept is bu ilt around this multifaceted
character—resulting in a dynamic logo that not only represents a
“small world” but also adapts to various themes and activities
through playful visual associations. Depending on the segment being
communicated, the logo becomes part of a larger illustration:
This flexible design approach allows the logo to act as a unifying
visual element while also conveying the richness of the
Association’s programs in a way that’s engaging, intuitive, and
fun—perfectly tailored to its audience.
In this way, a dynamic and interactive visual identity was created—one that can seamlessly evolve into new visuals, enriching the overall project and leaving room for continuous development and expansion. This playful and adaptable design approach resonates strongly with the Association’s core audience—preschool children—by sparking imagination and engagement. At the same time, it successfully fulfills the project’s creative and communication goals, ensuring the brand remains both relevant and memorable.
So… get your brand to look nice and speak wise!
