CLIENT

GREEN I ORGANIC D.O.O.

BRAND

GREEN I

TYPE

BRANDING, PACKAGING, VISUAL AND VERBAL COMMUNICATION

Green I – Branding Rooted in Nature

The branding of the Green I project draws its strength from the organic essence of the products, brought to life through a modern and visually compelling design approach. This comprehensive project encompassed the full development cycle: from concept and creative strategy to brand design, visual identity, and packaging design. Green I Organic is a company specializing in the production and distribution of high-quality chokeberry-based products, including royal jelly, teas, powders, and natural juices. Certified with the EU Organic label, Green I products are 100% natural—free from added sugars, artificial flavors, additives, or preservatives. They are rich in nutritional value and offered through both retail and wholesale channels. With its clean, contemporary visual identity and commitment to organic quality, Green I positions itself as a trusted name in healthy living.

A Personal Touch Rooted in Nature

With a strong environmental ethos and plans to expand into diverse packaging formats, the visual identity of Green I is thoughtfully designed to reflect both authenticity and sustainability. Inspired by the owner’s family photographs and the organic shapes of the raw ingredients, the brand’s core visual elements are deeply personal. At the heart of the design is a stylized graphic of the company founder during the chokeberry harvest—recognizable by her distinctive hat and dress. This unique visual solution not only embodies the brand name, Green I, but also creates a direct emotional connection between the producer and the consumer. It resonates especially with women—mothers, homemakers, and female entrepreneurs—who seek honest, healthy, and nutritious products for themselves, their families, and their communities. Green I stands as a symbol of care, integrity, and the beauty of small-scale, mindful production.

Distinctively Minimal, Naturally Bold

The Green I brand and packaging design stand out in a saturated market through the power of minimalism and color. While many competitors rely on photography or typographic-heavy visuals, Green I takes a refreshing approach—rooted in nature-inspired forms and clean, modern aesthetics. Organic shapes drawn from nature are transformed into graphic elements that not only enhance product visibility but also elevate functionality across all touchpoints. This departure from mainstream visuals enables the brand to break through visual noise while reinforcing its authenticity and ecological focus. The simplicity and clarity of the design allow for dynamic visual storytelling—creating unique patterns, eye-catching backgrounds, and emphasizing key product values such as 100% natural, organic-certified, and no additives. These elements lay a strong foundation for building a cohesive and evolving visual language, perfectly aligned with the positioning of Green I as a modern organic brand.